Darby Smart

26 - 50 employees
11 - 25 engineers
$5m - $10m funding
Series a

Darby Smart is the leading platform for shoppable video - viewers can 'watch and shop', and our video creators can get paid. Our mission is to create a new economy for creatives and help our partner brands and retailers sell their products using authentic user-generated video. Our video creators film and publish thousands of videos on beauty, recipes and DIY, reaching millions of monthly viewers.

Based on the success of the Beauty video category, we are in the process of launching our first physical product line (Shero Science - https://www.sheroscience.com/). Once this brand is out of stealth, we will use the power of our UGC videos and creator community to promote and sell it.

Darby Smart photo 1

Why join us?

  • We are VC-backed and have a killer leadership team and advisory board - our investors are Forerunner, CAA and Maveron. Nicole Farb (CEO, co-founder) came from the Venture Capital arm of Goldman Sachs, and our VP of Engineering (Chris Norris) is a startup veteran with multiple exits. We also have the resources of an amazing advisory board : Justin Kan (Founder of Twitch), Anthony Noto (COO, Twitter), Dave Gilboa (CEO, Warby Parker), Walter Driver (CEO, Scopely), John Kobs (CEO, Apartment List)

  • We’re on Angel List’s 20 Female-Founded Startups to Join in 2018https://angel.co/job-collections/20-female-founded-startups-to-join-in-2018

  • Largest brands in the world love our product — We are working with some of the largest brands and retailers in the world. The content our community creates is the kind of content that brands either can't find, or can't get enough of, and we want to efficiently connect retailers and brands to that content.

  • Big mission — Our primary mission is to lead the industry in shoppable video; in turn unlocking everyone's creativity and turning people's hobbies into side hustles. Our users love to express themselves and build a following, and we aim to get them paid for doing something they already do just for fun.

Engineering at Darby Smart

Engineering team and processes

The team has a flat structure, with people working on everything from APIs, to the iOS app, to the Web site, and the infrastructure. We operate in a continuous flow, with Engineering collaborating with Design, Marketing, Sales and Community on the feature-set to hit a particular goal. We use github and pull requests for coding and code reviews. We strive for a low-overhead environment, where engineers can focus on building.

We are less focused on being process-driven, but instead are behavior-driven. We value engineers who have drive to make an impact, strive not to waste any minute of time, and demonstrate complete ownership of their work and their decisions. They live up to their commitments and care about ensuring their features and updates are successful. They collaborate effectively with the whole business - realizing that this achieves better outcomes than they could by themselves, and demonstrate craftsmanship - they take pride in building maintainable, flexible, reusable, clean code and systems

Technical Challenges

Our challenges in engineering are how to build software that is flexible and adaptable, to allow us to quickly build and experiment with new features. Darby Smart is at a stage where we need to move fast to bring value to the business, and to help the company scale. Moving fast does not mean building a careless or hacky codebase - it means building robust, low-cost solutions to win the market we're in.

Projects you might work on
  • (Past project) Build the iOS app from scratch - making a delightful user experience for creating video content

  • (Past project) Create a fast scalable, video-transcoding worker system to produce videos in multiple distribution formats

  • (Past project) Launch an e-commerce site for a new product line in 2 weeks (sounds a little crazy but the team did it!)

Tech stack
Ruby on Rails
Elastic Search

Working at Darby Smart

Our culture is based on (i) Scrappiness - The ability to adapt, and not being afraid to fail (ii) Wicked intelligence - The ability to learn quickly, ask great questions, and gain deep insight (iii) Respect for data - success is determined by measuring the right things (iv) Passion - you are excited to do what you do, and focus that passion on helping the company succeed (v) Founder spirit - the desire to be the best at what you do, making decisions and moving forward without permission, contributing to shaping the whole company not just your area

As a female-founded company, Darby Smart values and recognizes the impact of having a diverse, empathetic and inclusive team. We encourage applicants from all backgrounds, including traditionally underrepresented or marginalized backgrounds. We are an equal opportunity employer and pledge not to discriminate against employees based on race, color, religion, sex, national origin, age, disability or genetic information.

Perks & benefits
  • Free Food

    Team lunch delivered twice a week

  • Health Insurance

    We provide medical and dental insurance (with one option being a 100%-employer-paid medical plan)

  • 401(k) Contribution

    We offer a 401(k) plan with Darby Smart matching 100% of employee contributions up to the first 2% of salary

  • Generous Vacation

    We have an 'unlimited' PTO plan to give you flexibility for time-off

  • Pet Friendly

    Have your pets join you at work!

  • Flexible Hours

    We value face-to-face interactions and so most people are in the office 9-6-ish. However we are flexible as long as you're delivering on your commitments

  • Beautiful Office

    A real 'startup' vibe to our custom-designed space

  • Relocation

    We offer monetary relocation assistance for people moving to the Bay Area

Our Team by the Numbers

Interested in this company?
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