FableLabs

11 - 25 Employees
< 10 Engineers
$5M - $10M Funding
Pre-Series A

We all know the stereotype of the creative writer. Barista / Uber driver by day but working on scripts by night. Working for years in isolation with no feedback, networking to find agents/influencers, and praying that a publisher will find an audience.

FableLabs has built Tales (https://talesfiction.com), a platform that allows writers (TellTale, BioWare, Ubisoft, EA, Blizzard, PocketGems, Nexon, Choice of Games, Episode, etc) to rapidly pilot episodic stories and iterate off feedback/metrics to improve performance. They can easily add visuals, choices, and persistence. Couple all this with freemium monetization and we've got stories that can be produced for less than the cost of an eBook but with the distribution potential of free-to-play mobile games.

Success shouldn’t be dictated by who you know: good stories should rise to the top through talented storytellers... coupled with user data, iteration, modern formats, and effective monetization. Join us and together we'll build the platform for episodic and interactive fiction!

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Why join us?
  • We found product/market fit with an audience that is paying off 80% of their user acquisition cost in 1 week. All with very little content on our platform.

  • Our platform will be a launching pad for stories into television, film, books; we're building the Y Combinator for creatives.

  • We've signed up a long list of best in class interactive writers formerly from TellTale, BioWare, Nexon, Bungie, Ubisoft, etc.

  • We're #1 on AngelList's top 15 Rocketship Startups: https://angel.co/job-collections/alexia-s-15-rocketship-startups


Engineering at FableLabs
Engineering team and processes

Currently we work on monthly Sprints, with daily stand-ups. Features are kicked off with interested parties and we do a first implementation, feedback through user testing, then a more polished implementation. Everyone is expected to poke holes in design and think of how a feature might expand in scope over time or be simplified, rather than taking designs over a wall straight to implementation.

Technical Challenges

We're building tools that not only allow writers to create content quickly but also let them step back and view the data at a 10,000 foot view.

Projects you might work on
  • Tales - Choose Your Story: We offer 3 formats for our storytelling (traditional prose, messaging, and graphic novel).

  • Tales Plus: 3d version of the app above.

Tech stack
Unity3D
AWS
Python
Redshift
C#

Working at FableLabs

Software should be reusable How many times do we need to rewrite dialogue, branching, localization, or crafting systems? We believe developer time should be spent making libraries and tools that empower several stories.  We are inherently lazy and prefer to write something once and use it for multiple projects.

We believe in generalists Gaming studios often create amazing products but the process is often lengthy and dehumanizing.  As projects swell in size, individual responsibility/insight declines as does passion/excitement.  We think our core team members can wear multiple hats instead of requiring they specialize in one facet.  A well rounded generalist is 10.2x more dangerous than a specialist.

Missionaries, not mercenaries We believe in the way that great stories can change lives. We are technologist who wish to build a sustainable creation engine by starting with great stories that happen to benefit from superior economic and distribution models, not folks who piled in to make a quick buck. As such we emphasize continuous learning rather than continuous sprints and prize folks who think about the team before themselves.

We believe in leadership, not management We believe creatives can be self-managed if provided the right environment, dashboards, and tools. Come here if you miss building something with your own 2 hands. Not the place for fancy titles and armies of reports.

Success should be driven by talent Too often we see media success gated by expert gatekeepers.  Success should not be dictated by whom you know. Luck will always be part of the equation but great content and great storytellers should rise to the top.

Creativity should be married to data Creatives are often told to make changes to their content by producers who are doing their best to predict market demand, which we believe to be an impossible task. We believe that creatives should have access to data and be given the choice of how they want to iterate.

Health Insurance

We provide medical, dental, and vision benefits


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