We provide ads when people want them. We have the highest engagement in the industry (15%) because we're able to use targeted ads (based on a billion data points per day) to serve highly relevant ads at the moment people want them.
1) Scale: we have about 1B requests / day. 2) Identifying bottlenecks in our monolithic Python system and architecting changes to that system that will accommodate an expected 10x increase in volume. 3) Transitioning to Go
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