Our mission is to make it absurdly easy to be vegan. We use data to create new vegan products. Operating at the intersection of technology, consumer brand and food.
The way to save planet is by making it absurdly easy to eat vegan. If we succeed, we will solve the biggest problem in food - how to feed 10 billion people by 2050.
We are the largest vegan marketplace and veganism is growing rapidly (grew 600% in last 3 years).
We are growing > 50% MoM and are Gross Margin profitable (rare for e-commerce companies at our stage)
Started by x-Instacart & Amazon people. Our team is of founders in CPG, developer tools, & lifestyle businesses. Funded by Y-Combinator, Khosla Ventures.
We have 1 full time engineer & are looking for our 2nd.
We believe in shipping daily. We trust our engineering team to define problems and come up with solutions.
Operations: We are building cold shipping at Amazon scale. This hasn't been done before at scale. Catalog: We are using data to predict which new products we should create (think Trader Joe's for vegans) Consumer: Personalized Shopping Experience based on values & dietary preferences (e.g. Gluten Free + Fair Trade)
Growth: grow traffic thru referrals. Step 1: if metrics are missing - start tracking those. Step 2: You are the owner of Referrals - grow it.
Catalog: Identify breakout brands Step 1: Track Instagram following & engagement of vegan brands Step 2: Predict which brands will blow up so we can add them to our
Operations: Drive out of stocks down Step 1: Metrics - Week over Week Out of Stocks & Food Waste (counter metric) Step 2: Predictive reports on how much inventory we should order every week
We value 3 things - 1. Ownership (Own your decisions and learn from your mistakes) 2. Speed (Progress over Perfection) 3. Team (We are all in it to make an impact - trust your co-workers)
Unlimited Vacation Policy
We take time every quarter to reflect on how far we have come and where we need to go.
Interested in this company?
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