We make it easy for anyone to improve their product through experimentation. We started by building the most popular A/B testing product and we've now expanded into six different products including content personalization and recommendations.
1) Our front end framework is Nuclear.js (https://github.com/optimizely/nuclear-js), which was developed in-house and is open sourced. It has over 1500 stars on Github.
2) Being a front end engineer at Optimizely is especially challenging because we're creating an application for non-technical users to setup and edit the user experience of their website. Making this work, regardless of how the side is coded is a tough problem exacerbated by needed to handled 100's of audiences and experiments simultaneously.
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