Pogo

Pogo is the real-time platform to understand consumer behavior - powered by the most granular user permissioned dataset in the world.

For decades, behemoths like Nielsen and IRI have relied on manual, outdated methods of data collection to piece together partial views of how consumers buy in the offline world. Meanwhile, online companies have relied on tracking cookies, but are facing massive challenges with the banning of all 3rd party cookies by 2021.

We believe it's time for a different approach. One that involves consumers directly. With new regulations like GDPR & CCPA, consumers now hold the keys to their own data. Coupled with the emergence of APIs, consumers can now seamlessly authorize the transfer of previously inaccessible data.

At Pogo, we directly reward consumers for their live purchase data to drive measurable marketing impact and insights for businesses. To start, we've launched a consumer rewards app that is growing 2x month-over-month and ranks in the Top 200 apps worldwide for user retention & engagement.

We've raised $2.5M from top venture firms like Village Global, Slow Ventures and a fantastic group of angels including the founders of Honey, Carta, Shutterstock, the President of Unilever, the Chief Product Officers of Oracle Data Cloud, Adobe, Uber and more.