Ranker

Ranker is a crowdsourced platform that attracts more than 30 million consumers visit a month to view, rank, and vote on broad opinion-based questions ranging from the Best Board Games to Hottest Celebrities to Best Inexpensive Cars, Ranker is the “Yelp for everything else” to consumers. Outside of a few verticals such as travel and restaurants, crowdsourced rankings are hard to find, even as consumer demand for opinion-based answers is far outpacing other queries.

A Quantcast Top 50 site, Ranker has built a solid, rapidly growing advertising and affilate ecommerce business as a publisher where consumers find highly credible, crowdsourced answers. Equally importantly, Ranker is a fully datacentric company - the enterprise value of our proprietary data may dwarf the consumer business. Our uniquely engaging interface (10% of visitors to votable rankings vote, on 21 items per visit) is the hook for a fully-semantic consumer data collection machine. This data produces continually updated rankings with intrinsic value far beyond regular pageviews and has in parallell built an “opinion graph” (people who like X also like Y, and think Z is expensive) with 6 million “edges”. Due to the datacentric way Ranker was architected, our graph is fully “clean” data, requiring no messy postprocessing or natural-language-processing. This data has immense value to market researchers, ad agencies, ad targeters, and other enterprise customers who derive value from consumer psychographics.