theory11 is the industry leader in the world of magic. We make heavy use of technology to make that magic happen - with recent collaborations with JJ Abrams, David Copperfield, Neil Patrick Harris, Jimmy Fallon, and Saturday Night Live.
Our team creates remarkable, incredible experiences that make people question what they believe is impossible - from products to apps, immersive theater and beyond.
Over the past 10 years, theory11 has been featured in the New York Times, Wall Street Journal, Vanity Fair, The Today Show, Jimmy Kimmel Live, and 9x on The Tonight Show Starring Jimmy Fallon.
About us: http://www.whatistheory11.com
Every day is truly an adventure - our work is (literally!) making the impossible possible.
We work with the best of the best. On a daily basis, we collaborate with JJ Abrams, David Copperfield, Neil Patrick Harris, Jimmy Fallon, and more.
Our work is diverse - encompassing live theater, eCommerce, immersive installations, and beyond.
Slack / Trello / Git
We use technology to make magic happen - literally. This requires a constant desire to push the envelope and create things and experiences that delight and amaze people - be that on the web, on iOS, and in live production shows. The core of theory11 is an eCommerce website, sort of like iTunes for magic tricks - where anyone can learn how to do crazy awesome, badass magic tricks. But our reach and operations extend far beyond our website, with frequent work on stage and on screen.
We created the first major magic trick on iOS called Rising Card. The card that a spectator is merely thinking of visually
risesout of a digital deck of cards on the phone - without using Siri, voice recognition, or the like. The app has been a consistent best-seller for 8+ years.
We developed a tech-driven magic prediction effect used in David Copperfield's live production show, during which audience members receive an email - but are told not to open it until later in the show. When they later open the email, it contains a prediction with information that would be impossible to know earlier in the show when it was received. This effect has been performed over 500,000 times to live audiences in Las Vegas.
We developed The Mystery Box with JJ Abrams - a mysterious box made of 100 year old reclaimed wood, locked with an iron combination lock. When people purchase the box, we don't tell them what is inside, nor the combination of how to open it. The box comes with a letter from JJ that explains the story behind the box, and a challenge if they choose to open it (or not). The box has since been featured in Wired, TED, Entertainment Weekly, and beyond.
We care about productivity, not hours. We don't enforce any specific hours daily, and almost all of our core team works remotely from around the world.
Many of our projects are in collaboration with charitable causes, from charity: water to (PRODUCT) RED, 826 National to World Wildlife Fund. Our work makes a difference.
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