Yelp

Yelp is the #1 most visited platform in the directories category. ~600 engineers with over 100 million monthly web and mobile visitors. Consistent revenue growth year-over-year: $943 million in revenue in 2018, up 11% from 2018 mostly from our core business model.

Yelp’s Engineering and Product teams connect millions of people with great local businesses. Our work is driven by our values. We’re a cooperative team that prioritizes individual authenticity and encourages “unboring” solutions to problems. With the support of their mentors, managers, and teammates, new hires contribute to the product in their first week, and their impact only grows from there. At the end of the day, we’re all about advocating for our users, growing as people, and having fun in a collaborative environment.

This is an exciting and pivotal year for Yelp. While we’ve been known as the review site for many years, there is a lot more we are doing. At the moment we are much more in “Build Mode” than “Maintenance Mode”.

1. Consumer Personalization: Yelp is going to look different for every Yelper. In the past years, we have built a very strong, scalable infrastructure to deal with our enormous amount of data. We then built innovative machine learning on top of it to leverage that data. Now it is time to show our users what we can do with it. If you have certain dietary restrictions for instance, we should know that about you and automatically show you this when you open the app or website.

2. Business Owners Product: This year we’re more than ever being a partner to our business owners. Last year we completely changed our Ads model from contract based to self serve so that business owners now have full control over when they use advertising (click on/click off option), their budget, audience they want to target, what their ad looks like etc. Ads are Yelp’s main source of revenue, so giving full control to business owners was a gutsy but big next step in being a strong partner to them.

3. Marketplaces: Another area we are growing this year are our services that connect our business owners to our customers directly. These services create win-win situations for both parties, saving our consumer’s time and money and generating extra business for our business owners. Services include: Request A Quote, Yelp Reservations, Yelp Waitlist, Ordering food on Yelp etc.