Software eats custom framing


COMPANY SIZE Less than 5

# OF ENGINEERS Less than 5

FUNDING $500K - $1M

TAGS E-Commerce, E-Commerce Platforms, Marketplaces, Home Decor, Art, YC Winter 2015


What do we do?

Level is an end-to-end service for framing any poster, print, photo or digital artwork. Delivering the same quality as the custom frame shop (or better), at about half the price.

Our API allows us to rapidly build new experiences around framing online, and extend the customization and purchase process into other sites and apps. We’re bringing framing to new audiences and enabling anyone to create revenue from visual content.

Technical challenges

1) Development and integrations for API
2) Backend systems for fulfillment and order logistics across a distributed network of custom framing partners
3) Building e-commerce systems to scale

Why join us?

Level's mission is to create the best experience online for custom framing artwork and photos. Our unique API powers frame customization and purchase on other sites and apps, and we've built a host of tools on top of the platform that enable artists and creatives to sell framed versions of their work. The goal is to become the "Stripe Checkout" for monetizing visual content.

We're looking for people who share our passion for bringing beautiful things into the world, online and off. This is an early stage startup where you will be able to make a high impact and grow with the company.

Our press coverage


Our Founders

Josh Hubball


Building @Levelframes. Fan of music, tech, analog photography, being a dad and the Sawx.

Damian Sowers


Co-Founder of @Levelframes. Creator of @SilvrbackBlog. Rails and JavaScript Hacker.

Our tech stack

  • Rails
  • Javascript
  • Amazon S3
  • PostgreSQL
  • Heroku

Our investors

  • Y Combinator